This post was originally written for Vitally.io here. Imagine being a brand new customer of a SaaS product. You just spent a good amount of your precious time answering questions about who you are and what’s broken with your current process. You were promised the product would make your life … Read More ›
The Challenger Concept The “challenger” concept was popularized as a sales strategy by Matthew Dixon & Brent Adamson in their book, The Challenger Sale. In their view, the sales landscape had fundamentally shifted, and prospects were now too busy, too well informed, and had too many options for a long-term relationship … Read More ›
Getting ghosted by a customer sucks. You know you can help them get more value out of the system, but they just won’t respond. This is extra frustrating if their health is trending down or their usage flatlining. So how can you avoid this? I’ve found that the key actually … Read More ›
Who has the time? If your internet provider reached out to you to see if you had 15 minutes for them to check in with you during the week, would you say yes? Probably not, right? You have important things to do, plus your internet service has been fine and … Read More ›